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Avid Technology, Inc. - MediaCentral | Command
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Newsroom Management Software

Model: MediaCentral | Command

  • Get support for hybrid cloud workflows
  • Flexible device integration
  • Advanced playout capabilities
  • Eliminate system failure
  • Flexible system integration
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The new features in (MediaCentral) | Command make it easier to get high-impact news stories to air quickly. Now broadcasters can gain unprecedented flexibility and control in any news playout workflow. MediaCentral® | Command (formerly iNEWS® | Command) automatically interfaces with Avid MediaCentral® | Newsroom Management, iNEWS, or any MOS-supporting interactive news management system-even in a hybrid cloud environment-to consolidate control of the news playout process and ensure reliable and accurate newscasts every time.

MediaCentral | Command sharpens your competitive edge by enabling higher quality news delivery that can capture more viewers while reducing operating costs. Command provides straightforward, precise automation control over a range of Avid and third-party video servers and graphics devices, and gives newscast directors the power and flexibility to manage and accurately play out media with ease and efficiency. 

With the iNEWS Command app for iPad, you can get out of the control room and remotely control playout with the touch of a finger. The app is available as a free download from the Apple App Store.

With flexibility to control a diverse range of products and applications, the MediaCentral | Command system can also be configured to eliminate single points of failure. If any Command component becomes unavailable during a transmission, a backup system can take over automatically without the need for manual intervention. Playout devices will still receive instructions from Command if network connection with the newsroom computer system is lost, or if a change takes place before the rundown can be updated.

The tight synchronization between MediaCentral | Command and the interactive news management system delivers unmatched efficiency and value to newscast directors and producers. Integrating with a variety of newsroom management systems, Command reliably manages news playout by interoperating with newscast rundowns or standalone local playlists, taking the guesswork out of asset availability while quickly adapting to changes. The straightforward and intuitive Command user interface includes powerful visual tools that minimize ramp-up time and reduce on-air playout errors. 

  • Get support for hybrid cloud workflows
  • Flexible device integration
  • Advanced playout capabilities
  • Eliminate system failure
  • Flexible system integration
  • Powerful inventory management
  • Flexible device triggering
  • Touchscreen monitor support
  • Customizable user interface
 
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