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Harris Corporation Enhances Software Solutions to Fuse Linear and Non-Linear Advertising
Posted on Monday, April 11, 2011

Highlights

  • New modules for OSi™, Novar™ traffic and billing systems address advanced advertising
  • NetGain® gives media companies competitive edge by leveraging data from business systems
  • Harris expands its broadcast software customer base

 

MELBOURNE, FL/LAS VEGAS, April 11, 2011 (NAB Show, Booth N2502) — Harris Corporation (NYSE:HRS), an international communications and information technology company, is addressing new media delivery for broadcasters and media businesses with enhanced software solutions to support advanced advertising.

"Changes in consumer media are driving business models that effectively target ads in a time-shifted, non-linear world," said Harris Morris, president, Harris Broadcast Communications. "Harris is fusing traditional broadcasting needs with those in the new media world to monetize content in today's dynamic, hybrid environment."

New at NAB will be a campaign manager module for Harris® OSi™ and Novar™ traffic and billing systems that supports targeted advertising. The new module manages advertising inventory, sales and traffic for linear and time-shifted media, including mobile, streaming and on-demand platforms.

Harris also will demonstrate its new NetGain® business intelligence module for gathering data and analyzing sales performance in OSi, Novar and other systems. NetGain provides intuitive, easy-to-use visual tools that allow customers to quickly analyze consolidated data originating from many media businesses systems. Customers can more effectively leverage and manage information related to any number of media transactions as a result, ultimately driving new business opportunities.

Harris continues its momentum in growing its business system customer lineup, adding the following customers in recent months:

  • Max Media of Montana (OSi-AdConnections™ broadcast sales software)
     
  • KEYC-TV, United Communications Corporation (OSi-AdConnections)
     
  • Belo Corporation (OSi-AdConnections and NetGain)
     
  • Bermuda Broadcasting (OSi-Traffic™)
     
  • Hotel Networks (OSi-Traffic)
     
  • LIME TV (Novar)
     
  • Starvision (Novar)

In broadcast communications, Harris offers products, systems and services that provide interoperable workflow solutions for broadcast, cable, satellite and out-of-home networks. The Harris ONE™ solution brings together highly integrated and cost-effective products that enable advanced media workflows for emerging content delivery business models.

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