A flexible, web-based solution, Infocaster Traffic enables network operators to create campaigns that target content to any combination of players at nearly any time. Operators can manage and deliver advertising and promotional content based on user-defined player attributes, such as location, screen orientation and proximity to other reference points, such as entrances/exits or floors.
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Developed specifically for the digital signage industry, Infocaster Traffic is a leading-edge software application that manages the scheduling and placement of advertising and promotional content to multipoint digital signage networks. Revenue tracking, billing, automatic ad pricing and approvals for sales campaigns are among the sales-oriented user benefits for data management. Other network management-driven benefits include targeted content scheduling, robust content storage and inventory management.
A flexible, web-based solution, Infocaster Traffic enables network operators to create campaigns that target content to any combination of players at nearly any time. Operators can manage and deliver advertising and promotional content based on user-defined player attributes, such as location, screen orientation and proximity to other reference points, such as entrances/ exits or floors.
For example, a hotel with a digital signage network might tag some of its screens with location attributes, such as lobby, gym, bar or pool. Hotel restaurant screens might be tagged with qualitative attributes, such as organic, quick service or dinner only. During the scheduling process, content targeted to health-conscious audiences could then be sent to signs in the gym and organic restaurants, while an advertisement for a new movie could be sent to signs at the hotel pool and in quick-service restaurants that attract sizable teen audiences.
Infocaster Traffic enables network operators to build a business through a profitable signage solution. Seamlessly integrated with Infocaster, Infocaster Traffic provides the needed business tools so the end result is a complete, high-quality digital signage solution that enables operators to enhance revenue and build their brand.
