Pro AV Catalog
Asynchronous Media Framework Built on Cloud-Native Architecture Enables Tier 1 Live Productions Without Compromise
MONTREAL — April 16, 2023 — Matrox Video, known for decades for providing the core of broadcast solutions, today announced Matrox ORIGIN, the common development framework for the broadcast infrastructure of the future. ORIGIN provides the foundation for tier 1 live production in the cloud without compromise. Unlike anything else on the market, ORIGIN is the missing link for tier 1 live production that developers and broadcasters have long been calling for but didn't think was possible for another decade.
"Tier 1 live production presents unique challenges. It requires frame-accurate, deterministic, low-latency, redundant, and responsive interconnected systems at a large scale," said Francesco Scartozzi, vice president of sales and business development for broadcast and media at Matrox Video.?"So far, there have been no cloud solutions that satisfy those requirements without compromising quality, latency, reliability, and scalability. Unlike many solutions, ORIGIN breaks the 'lift and shift' approach that keeps us from harnessing the benefits of the cloud and from realizing the full economic advantages of cloud migration."
Matrox ORIGIN solves that problem. It is an asynchronous, vendor-agnostic media framework built on a cloud-native architecture that reconciles live production requirements with the capabilities of the cloud, operating IT infrastructure as it was intended to run — asynchronously. This disruptive, software-only framework can achieve highly scalable, responsive, low-latency, easy-to-control, and frame-accurate broadcast media facilities to support tier 1 live productions both on-premises and in the cloud.
Matrox ORIGIN offers built-in redundancy that requires no user intervention, giving broadcasters reliable, fail-safe workflows for tier 1 live broadcasts without having to think about it. With the ORIGIN platform, broadcasters can very easily and very quickly deploy their services and channels in the cloud. And to best manage the use of resources and reduce costs, ORIGIN provides live migration with no interruption and no frame drops.
Also, unlike end-to-end cloud production solutions that require people to purchase all major cloud production components from one vendor, Matrox ORIGIN is truly vendor-agnostic. Broadcasters and integrators are free to choose best-of-breed components for every part of the chain without being locked into a particular manufacturer. This is one of the things that makes ORIGIN unique.
Broadcasters running live tier 1 production workflows on ORIGIN can provision systems on the fly as needed for each job while still meeting live-broadcast requirements. This optimizes costs, which is particularly appealing to financial executives who are plagued by expensive equipment that often sits idle (multiplied by 2 or more to account for redundancy). By using ORIGIN as the base, broadcasters can operate, build, and develop scalable, best-of-breed solutions for both cloud and on-prem workflows based on whatever is best for the business. As they are ready, they can efficiently transfer all their on-prem work to the cloud.
"We believe the destination is the cloud, and each broadcaster's journey will be different," Scartozzi said. "As an industry, we need to invest and embrace technologies that allow them to use the cloud properly. That's what ORIGIN does. It's built for the cloud, but it brings value all along the way, however fast the journey to the cloud will be."
With the Matrox ORIGIN cloud-native framework as the underlying infrastructure, developers can focus their resources on what really sets them apart. They can build products that run equally well on a single host or in distributed systems on-premises or in the public cloud. And they can develop once and deploy many times to meet market needs and respect the transition path.
ORIGIN offers HTTPS-based APIs for applications to provision, control, and execute media services. Developers can use built-in media services (such as NDI IO, CDI IO, SRT, media reader and writer, and video/audio mixer), or they can create their own custom media services that will inherit the benefits of the ORIGIN infrastructure.
"As an OEM provider to the broadcast industry, Matrox has been at the table for a long time, and we've seen the need to move live productions out of equipment rooms and to the cloud without making any concessions and without being beholden to a single group of vendors," Scartozzi said. "Because of our history as a vendor to the vendors, we're truly neutral in the process. We're empowering all manufacturers to build solutions that run on ORIGIN so they can give these benefits to the broadcasters."
Matrox Video will demonstrate ORIGIN at the 2023 NAB Show in Booth N2121.
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