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NewTek's expansion in APAC yields significant growth
Posted on Tuesday, June 14, 2022

Since 2020, new channel partners, leadership, and product innovation have contributed to NewTek's success

Bangkok, Thailand, 14 June 2022 - NewTek is transforming the way businesses create quality video content and share it with the world, with significant success in the India/SAARC region because of an expanded channel partner network and new leadership.

From 2020 to 2021, there has been 47% growth for NewTek across the Asia-Pacific with four new partners added in India, Sri Lanka, and Bangladesh. Furthermore, innovations from NewTek like the TriCaster 1 Pro and PTZ3 camera and an increased demand across the broadcast and proAV markets in corporate, education, and houses of worship have also added to regional success.

Spearheading NewTek's investment in the India and SAARC region is Rohan Tadke who was appointed as the Regional Manager for the area. Rohan has a strong heritage in the sector having previously held management positions at Wyrestorm and Harman International. As NewTek's global go-to-market model is indirect, his primary focus has been to enhance the existing partner relationships and rapidly grow the partner footprint in the region.

"NewTek is a change-agent in the video industry, leading the shift to IP video workflows regionally, and globally. NewTek's growth in the India/SAARC region has been driven by the fact that in the current climate, organizations are continually looking to improve communications with employees and customers. While we have always had a strong positioning in the broadcast market, we are seeing significant growth in other sectors previously unexplored including education, corporate, and many others," states Rohan Tadke, Regional Manager, NewTek.

On NewTek's recent accomplishments in Asia-Pacific, its customers and partners have said:

"NewTek has been an integral part of CDM Technologies' growth, we have seen significant investment from NewTek in India. The addition of a new Country Manager to build an India based team further strengthened NewTek's position in the India markets and we will invest accordingly."

CDM: "As a Systems Integrator, Cineom only ever invests in best of breed products. NewTek's products address both the broadcast and proAV markets where Cineom are active, especially in the education segment."

Cineom: "With NewTek and NDI solutions we have the power to transform any production and studio facility with an ease - we look forward to taking NewTek to the next level across Bangladesh."

Sraban Engineering: "Shaf Broadcast is a systems integrator which has historically focused on the broadcast market however, we are seeing many opportunities in House of Worship and other sectors where NewTek technology and NDI are relevant."

Shaf Broadcast: "We recently signed a partnership agreement with NewTek in Sri Lanka which has enabled us to provide reliable and flexible studio production solutions to our customer - this is our first deal, and it is significant. We look forward to a bright future with NewTek."

Techlobby: "The fact that you can position a NewTek product to practically anyone right from a Broadcast house to a Corporate AV customers make NewTek an invaluable proposition."

VTI: This news follows a previous announcement from NewTek on the doubling of its entire business since the Vizrt Group acquisition in 2019. NewTek has also reinvigorated its partner offering globally with its support business doubling since 2020, and NewTek University awarding diplomas and certifications to hundreds of distributors, systems integrators, partners, and other solutions specialists.

NewTek's growth in 2022 is expected to surge even further, with a robust product roadmap in the pipeline with more to be announced very soon.