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Panasonic Deploys Technology to Bolster Hospitality Research Hub, Black Fire Innovation
Posted on Wednesday, January 22, 2020
Panasonic Deploys Technology to Bolster Hospitality Research Hub, Black Fire Innovation

Panasonic System Solutions Company of North America today announced its leading laser projection, professional display and professional video technology will be deployed at the grand opening of Black Fire Innovation, a new research and technology hub created to drive innovation in the hospitality, gaming and entertainment industries. In collaboration with Caesars Entertainment and University of Nevada, Las Vegas (UNLV), Panasonic’s technology will be used to create an academic incubator where students, entrepreneurs, and private industry partners can advance their research and test concepts to boost and enhance the hospitality and entertainment solutions of tomorrow.

“Las Vegas continues to be where innovations in hospitality and entertainment collide to bring new experiences to guests from all over the world,” said John Baisley, Senior Vice President of Professional Imaging & Visual Systems, Panasonic Systems Solutions Company of North America. “By installing our  professional imaging & visual technologies within Black Fire Innovation, Panasonic, along with Caesars Entertainment and UNLV, will serve the purpose of educating students, researchers and industry partners on exciting new use cases, while serving as a test and research facility to drive new and innovative hospitality and entertainment solutions forward.”

Located just outside of the Las Vegas Strip, Black Fire Innovation will simulate elements of a fully integrated resort, acting as a research and training facility for UNLV’s students, researchers and Caesars Entertainment employees. Panasonic’s laser projection, professional display and video technology will be utilized throughout the property to create a range of hospitality and entertainment scenarios used to educate and shape the future of entertainment. It will give researchers and students unmatched learning opportunities and unique access to on-demand testing of new ideas and products across a mock casino floor, replica hotel rooms, an esports studio with arena-style seating featuring virtual reality facilities.

“Black Fire Innovation is giving the workforce of the future a collaborative and innovative environment to grow professionally,” said Salil Kulkarni, Interim Chief Information Officer for Caesars Entertainment. “Throughout our longstanding relationship with Panasonic, we continue to be pleased by the performance and capabilities of its technology. With installations throughout our properties, our employees are empowered to drive change in hospitality and entertainment while delivering guest experiences that are second to none. ”

Panasonic’s laser projection, professional display and camera technology are deployed throughout the esports arena – these technologies deliver unquestionable image-quality and superior picture quality so players are fully immersed into the competitive gaming space. Equipped to handle a broad spectrum of gaming from local to larger broadcast events, Panasonic is bringing esports to the next level. The live production studio and green room offers a complete live studio setting where Panasonic’s control and switcher technology make it possible to operate everything from camera shooting to streaming transmission from the control room. To upgrade the traveler experience, emerging visual solutions may  give guests a preview of the future of the hospitality market. Guest rooms of the future may be  equipped with a scalable, customizeable media platform that delivers an engaging, interactive and truly immersive end-user experience.

“Our hospitality program is at the forefront of training and education, and by collaborating with Panasonic, we’re continuing to give students the tools needed to learn and thrive in a competitive industry,” said  Zach Miles, UNLV Associate Vice President for Economic Development and President of the UNLV Research Foundation. “Black Fire Innovation is placing our students in real-world situations and preparing them more than ever before.”

Black Fire Innovation will open in Las Vegas, NV on January 23, 2020. To learn more about Panasonic Professional Imaging & Visual Systems, please visit: