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Audience Measurement System Analyzes Viewing Audience and Adapts Content in Real Time for Targeted Messaging

MONTREAL — Feb. 18, 2010 — X2O Media, a full-service provider of software, network management, and content services for professional digital signage applications, today announced that it has partnered with TruMedia Technologies, the world's leading provider of real-time audience measurement and proactive advertising solutions, to integrate the AlliO audience measurement system for digital out-of-home (DOOH) displays with X2O's Xpresenter™ digital signage platform. TruMedia's audience measurement system allows Xpresenter users to accurately measure their audience and adapt content in real time to target their viewers.

For ad-based digital signage networks in a number of applications, including retail stores, airports, hotels, and more, TruMedia's AlliO enables users to communicate more effectively with on-site customers by using targeted and dynamic messages. The audience measurement system uses sensors to analyze facial images of people watching the displays in real time, providing business-critical data such as audience counts, individual exposure times, and gender and age group demographics. 

This data is sent to the X2O Player, where it is used to select specific media appropriate for the current audience, allowing for better media planning and targeted advertising, in addition to using scheduled playlist content. For end users, the data also provides true audience counts to accurately monitor their return on investment (ROI).

"Integrating AlliO with Xpresenter is another step toward providing our clients with diverse options to make the most of their digital signage networks," said David Wilkins, X2O Media President and CEO. "With AlliO, users can effortlessly deliver targeted messages to the right person at the right time. Simple to implement, the audience measurement system is a revolutionary technology allowing advertisers to maximize exposure and significantly increase their ROI."

"We are pleased to add X2O Media and its Xpresenter digital signage platform to our growing list of Proactive Marketing (PROM) partners," said Moti Gura, CEO of TruMedia. "For X2O's customers, AlliO will prove to be an invaluable tool in targeting the viewing audience in real time, increasing effectiveness, and saving advertising dollars."

X2O's Xpresenter is an end-to-end platform designed to make creating, managing, and distributing broadcast-quality digital signage content on networks of all sizes available to all. With the latest release of the platform, Version 3.0, X2O has bolstered Xpresenter Template Maker — the only patented application running inside Microsoft^® PowerPoint^® — with integrated content management and an extensive "smart" object library for the quick and simple creation of content featuring videos, images, PowerPoint slides, RSS feeds, live information sources, and much more. Version 3.0 also includes support for 3-D effects, enabling the creation of innovative elements such as crawling tickers and rotating graphics. 

X2O Media will demonstrate the interoperability of Xpresenter and TruMedia in Booth 2021 at the Digital Signage Expo 2010 from Feb. 23-25 in Las Vegas. For more information on Xpresenter, visit www.x2omedia.com or contact info@x2omedia.com. 

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About TruMedia
TruMedia Technologies Inc. (www.tru-media.com) is the leading provider of real-time, automated audience measurement solutions for the out-of-home display industry. Its proprietary and field-tested video analytics technology measures visual attention toward posters, digital signs, TV monitors, display windows, and in-store product displays. The company's solutions accurately track exposure to media, advertising, and merchandise and can be used to proactively change content. Headquartered in Tampa, Fla., TruMedia has sales offices and research and development facilities in Israel. The company's privacy policy ensures that it will not record, share, or store any images or personally identifiable data.

About X2O Media 
X2O Media is a full-service provider of software, network management services, and content services for professional digital signage and corporate communication applications. The company offers a wide variety of software solutions for digital signage and interactive networks of all sizes. X2O's award-winning Xpresenter™ provides an end-to-end platform for the creation, management, and distribution of content at broadcast quality, and at a fraction of the time of other solutions. In addition to technology, X2O offers content design, acquisition, management, distribution, and monitoring services for digital signage networks. More information about X2O Media is available at www.x2omedia.com.

All trademarks and registered trademarks mentioned herein are the property of their respective owners.

ENDS